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AMSOS ✖ Percivals of Prestwich

Robust Adobe Commerce (Magento) Website for Retail Brand

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50kOver 50 thousand SKUs to manage within a robust back end.

No. 1Google ranking position for multiple local search terms.

400%Online sale increase post website launch.

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Percivals of Prestwich isn’t just a store; it’s a cherished local destination brimming with personality. For years, they’ve delighted customers with a diverse selection of party supplies, greeting cards for every occasion, charming stationery, unique accessories, and more.  Percivals is renowned for its exceptional inventory and outstanding customer service, creating a welcoming atmosphere that fosters lasting connections with the Prestwich community.

Before

Despite their in-store success, Percivals of Prestwich faced a significant challenge: limited online visibility. Their brick-and-mortar presence restricted them from reaching a wider audience and showcasing their delightful product range beyond Prestwich. This limited their ability to grow their customer base and capitalise on the convenience of online shopping.

Percivals’ previous lack of an online store meant they were missing out on the following:

Increased Visibility

Without an online presence, Percivals couldn’t reach potential customers searching for party supplies, cards, or other products online.

Convenience for Customers

An online store allows customers to browse products at their leisure, anytime, anywhere. This caters to busy schedules and offers greater convenience.

Enhanced Brand Storytelling

A well-designed website is a platform to communicate Percivals’ brand story, values, and commitment to exceptional customer service.

Insight

We understand the power of a user-friendly and visually appealing e-commerce website for local retail businesses like Percivals of Prestwich. An effective online presence allows them to expand their reach, showcase their unique offerings, and provide customers with a convenient shopping experience.

Challenge

The retail landscape, especially for local businesses, is constantly evolving.  In today’s digital age, customers expect the convenience of online shopping, even for smaller stores.  Percivals faced several challenges in overcoming their limited online presence:

Establishing an Online Identity

To attract customers online, it was crucial to create a unique and visually appealing website that reflects Percivals’ brand personality and charm.

Competing with National Retailers

Standing out from large online retailers offering similar products required focusing on Percivals’ unique local appeal, curated product selection, and exceptional customer service.

Building Customer Trust Online

Earning customer trust online, especially for a previously brick-and-mortar store, necessitates a secure and user-friendly shopping experience with clear product information and transparent return policies.

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Victory

Due to the extensive SKUs, our team of e-commerce specialists, using Magento 2 (Adobe Commerce), built a dynamic and user-friendly website tailored to address Percivals of Prestwich’s specific needs:

A Website that Captures the Charm

We designed a website that reflects Percivals’ unique character, utilising high-quality product photography and incorporating elements that showcase their friendly in-store atmosphere.

Seamless Online Shopping

We implemented a user-friendly platform with clear navigation, detailed product descriptions, and a secure checkout process, ensuring a smooth online shopping experience.

Local SEO Optimisation

We optimised the website for local search queries, ensuring Percivals appeared prominently in online searches for party supplies, cards, and other products within the Prestwich area. The impact was significant.

Within a short timeframe of launching their new website, Percivals of Prestwich witnessed a surge in online traffic and a growing customer base beyond their physical location. Customers appreciated the convenience of browsing their delightful product selection online and the ease of ordering for delivery or in-store pickup.

If you want more visibility, higher conversion, and increased profitability, call us on 0800 999 1339 or at hello@amsos.agency

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