Google Reviews

AMSOS ✖ Liberty Furnishings

Timeless E-Commerce Website for Modern Living Furniture Brand

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70.6kImpression post website launch, leading to brand recognition and sales.

46.8%Natural Google indexing post website launch before enhanced optimisation.

5.2%Conversion on product page. For context, the industry average is 1.9%.

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Liberty Furnishings embodies the art of creating beautiful and functional living spaces. With over 25 years of experience, their passion lies in making contemporary furniture designs using high-quality woods, exquisite veneers, and meticulous finishes. Liberty is dedicated to producing timeless pieces that are built to last, reflecting their core values of innovation, integrity, and originality.

Before

Prior to partnering with AMSOS (formerly SOS Creativity), Liberty Furnishings lacked a robust online presence despite its established reputation. Their existing website didn’t effectively showcase their stunning furniture collections or the exceptional quality of their craftsmanship. This limited their ability to reach a wider audience and translate their in-store success into a thriving online business. Through a thorough website audit, we identified key areas hindering Liberty’s online success:

Limited Product Visualisation

The website needed more high-quality product photography and immersive visuals to showcase Liberty’s furniture’s intricate details and craftsmanship.

Uninspiring User Experience (UX)

The website navigation could have been clearer, making it easier for customers to browse specific furniture categories and find desired pieces.

Absence of Brand Storytelling

The website could have effectively communicated Liberty’s unique brand identity and commitment to quality, craftsmanship, and timeless design.

Insight

We understand the importance of a user-friendly and visually captivating e-commerce website for furniture brands.  Liberty Furnishings’ previous website didn’t fully capture the essence of their brand or provide an optimal shopping experience.

Challenge

The furniture industry is highly competitive, with many online retailers vying for customer attention. To succeed in this niche, furniture brands like Liberty Furnishings need to overcome significant challenges:

Standing Out in a Crowded Marketplace

Differentiating your brand in a saturated market demands a strong brand identity, a clear value proposition, and a user-friendly website highlighting your products’ quality and design.

Compelling Storytelling

Customers connect with brands that have a story to tell. Liberty needed a platform to communicate its values, commitment to quality, and design philosophy effectively.

Enhancing the Online Shopping Experience

Furniture brands must create a seamless online shopping experience. This includes high-quality product visuals, detailed product descriptions, easy navigation, and the ability to visualise furniture pieces within a home setting (through augmented reality or other tools).

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Victory

With our expertise in e-commerce website design and development, we created a dynamic and user-friendly website specifically tailored to address Liberty Furnishings’ challenges:

Enhanced Product Presentation

We implemented high-resolution product photography, 360-degree product views, and even integrated augmented reality features that allowed customers to place furniture pieces virtually within their own homes.

Enhanced User Experience

We streamlined the website navigation, making it easier for customers to browse by category, collection, or specific needs. We also incorporated detailed product descriptions and specifications.

Compelling Brand Storytelling

We integrated engaging content and high-quality visuals that effectively communicated Liberty Furnishings’ brand story, design philosophy, and commitment to quality craftsmanship.

The results were impressive. Within twelve months of launching the new website, Liberty Furnishings experienced a significant increase in online traffic and sales. Customers were more engaged with the brand, appreciating the ability to explore furniture in detail and visualise it within their homes. The growth was so significant that we were asked to replace the instant buy functionality with an inquire button to slow the transactions.

If you want more visibility, higher conversion, and increased profitability, call us on 0800 999 1339 or at hello@amsos.agency

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