Google Reviews

AMSOS ✖ LADY SHOWBIZ

Beautifully Designed E-commerce Website for a Beauty Brand

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14.9kImpression post website launch, leading to brand recognition and sales.

38.8%Natural Google indexing post website launch before enhanced optimisation.

15%Conversion on web store. For context, the industry average is 3%.

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Beauty is magical, and Lady Showbiz knows this very well. With over 35 years of experience in the beauty industry, cosmetology, and pharmaceuticals, Lady Showbiz is committed to creating innovative and healthy nail polish that is 100% cruelty-free, vegan, and 12-free.

Lady Showbiz Beauty provides you with naturally inspired skincare that transforms the appearance of skin for all women of all ages. They believe natural nails will never go out of fashion, so whether you want natural nails or need a de-tox from acrylic or gel formulations, Lady Showbiz Luxury Gel Effect nail polish will come through.

Before

Before reaching out to SOS Creativity, now AMSOS, Lady Showbiz had been in business for numerous years but wasn’t yielding the desired return. They needed us to deliver a tailored solution to their challenge of being visible online to a larger customer base, as their offline-only approach as a D2C brand wasn’t sufficient. Through a comprehensive website audit, we identified key areas limiting Lady Showbiz’s online success. These included:

Lack of User Engagement

The website’s outdated design and functionality failed to capture visitors’ attention and guide them through the conversion funnel.

Limited Brand Storytelling

The website could have communicated Lady Showbiz’s unique brand identity and value proposition more effectively.

Inefficient Product Discovery

The product presentation and navigation needed more clarity, making it difficult for customers to find what they wanted.

Insight

We understand the critical role of a strategically designed website in maximising D2C beauty brands’ online presence. We recognised that Lady Showbiz’s existing website wasn’t equipped to effectively engage and convert potential customers, hindering its ability to compete in the dynamic e-commerce landscape.

Challenge

Running your business as a product brand takes a lot of work. In a saturated marketplace, trying to stand out, drive traffic, convert sales, and stay profitable is challenging. Operating a D2C beauty brand in today’s landscape is no small feat. While the potential rewards are significant, the intense competition creates many challenges that can make success almost unattainable, such as:

Standing Out in a Sea of Sameness

The beauty market is brimming with established players and emerging startups, all vying for customer attention. Capturing the audience’s eye requires a distinctive brand identity, a clear value proposition, and a compelling product offering that differentiates itself from the overwhelming noise.

Cutting Through the Noise

Organic reach on social media platforms is declining, and paid advertising can be costly. D2C brands must develop creative and targeted digital marketing strategies to reach their ideal customers and drive traffic to their websites.

Conversion Optimisation in a Competitive Space

Once a visitor lands on the brand’s website, converting them into a paying customer requires a seamless user experience. Achieving this includes a user-friendly website design, clear product information, compelling visuals, effective product storytelling, and strategic placement of calls-to-action (CTAs).

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Victory

Leveraging our expertise in WordPress development and WooCommerce implementation, we built a dynamic, user-friendly website tailored to Lady Showbiz’s challenges. Here’s how:

Enhanced User Experience (UX) Design

We implemented a clean, modern design with intuitive navigation and clear calls-to-action, streamlining the customer journey.

Compelling Brand Storytelling

We integrated engaging content and high-quality visuals to showcase Lady Showbiz’s brand story and product benefits effectively.

Optimised Product Discovery

We implemented a user-friendly search function, refined product categories, and utilised high-quality product photography to enhance product discovery and browsing experience.

Six months after their new website was launched, Lady Showbiz started experiencing tremendous sales improvement, recording a 400% YoY increase.

If you want more visibility, higher conversion, and increased profitability, call us on 0800 999 1339 or at hello@amsos.agency.

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