Google Reviews

AMSOS ✖ CAROUSE

Frustration to Fizz-ing Success On Search

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No. 1Google ranking position within four months.

216% increase in organic traffic within four months.

350% increase in page one rankings.

CAROUSE isn’t just another non-alcoholic beverage brand; it’s a thoughtfully formulated experience designed to lift your mood and well-being.  Since its inception, CAROUSE has been dedicated to offering a unique and functional alternative to traditional alcoholic beverages. Their meticulously curated recipes, featuring a blend of nootropics, adaptogens, natural fruit extracts, and botanicals, aim to enrich your drinking experience and empower you to celebrate life’s moments with a clear mind and a positive outlook.

Before

Although a very strong social media presence, CAROUSE struggled to gain traction on search despite offering a unique and thoughtfully created product. While somewhat informative, their Shopify store needed more SEO muscle to compete in a rapidly growing and competitive space. As a result, CAROUSE faced:

Low Visibility

They weren’t ranking well for relevant keywords, making it difficult for potential customers searching for non-alcoholic mood-enhancing beverages to discover them.

Low Conversion

Despite some website traffic, they needed to convert visitors into paying customers.

Low ROI

Without a clear SEO strategy and measurable goals, tracking the return on investment for their marketing efforts was difficult. This lack of data made optimising their SEO spending and maximising profitability challenging.

Insight

At the conclusion of a comprehensive SEO site audit and the Non-Alcoholic industry analysis, SOS Creativity, now AMSOS, recognised the immense potential of Drink CAROUSE’s innovative product but understood that building a strong SEO foundation was crucial for success.

Challenge

The Non-Alcoholic Beverage niche is experiencing explosive growth, attracting diverse consumers seeking functional and flavourful alternatives to traditional alcoholic beverages. However, this also translates to a fiercely competitive online landscape. To overcome their challenges, CAROUSE needed to address:

Competitors Outranking Them

Established brands and emerging startups were dominating search engine results pages (SERPs) for key terms like “non-alcoholic drinks,” “alcohol alternatives,” and “alcohol substitute.” CAROUSE needed a robust SEO strategy to outrank these competitors and capture valuable organic traffic.

Keyword Strategy

Their existing keyword approach wasn’t attracting the right audience. Targeting broader, more generic terms wasn’t yielding optimal results. A more focused approach targeting specific user search intent and queries related to their offering was essential.

Content Optimisation

The website content lacked the depth and engagement needed to educate potential customers about CAROUSE’s unique benefits and convince them to try the product. Compelling content rich in relevant keywords was required to improve search rankings and user experience.

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Victory

A few months into the implementation of our BUILD Protocol for Success On Search on their Shopify store, the results have been impressive. Through a strategic SEO campaign, we’ve achieved:

Increased Organic Traffic

Their website rankings soared for relevant keywords, attracting a significant influx of pertinent traffic interested in non-alcoholic beverages.

Improved Conversion Rates

By optimising the website for user experience and producing compelling content, CAROUSE saw a marked increase in website conversions, translating website traffic into paying customers.

Measurable ROI

By utilising data analytics, AMSOS could demonstrate a clear return on investment from its SEO efforts, allowing CAROUSE to allocate resources more effectively and optimise its marketing spend.

With continued SEO optimisation, they are well-positioned to maintain their leadership role and capitalise on the continued growth of this exciting beverage niche. If you want more visibility, higher conversion, and increased profitability, call us on 0800 999 1339 or at hello@amsos.agency.

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